Pay What You Want Pricing

To let customers name their own prices for products in your store, you can enable the Pay What You Want pricing. This pricing option allows you to be flexible in what price you are willing to accept for selected products. You can suggest one or several prices to your customers, or you can give customers the freedom to define the price themselves.

Enable Pay What You Want pricing for individual products right on the product page in the Store Control Panel. You can use this option to sell all kinds of products and services. You can also make effective use of the Pay What You Want pricing to accept donations.

Enable Pay What You Want Pricing

To enable the Pay What You Want pricing option, you need to decide on the minimum price for your product. It can be 0 or any other sum. Customers won’t be able to add the item to the cart if the price is lower than the initial price.

Products with the enabled Pay What You Want pricing no longer have a traditional fixed price. There will be an empty field on the product page where your customers can offer the price that they are ready to pay. You can additionally provide price suggestions displayed as buttons with price tags (the your value option is also available).

To create products with variable prices:

  1. In the side panel of the editor, click eCommerce, and then click Manage Store.
  2. Click Catalog, and then click Products.
  3. Click Add New Product or click Edit Product on an existing product in the list.
  4. In the Pricing section, click Manage Pricing Options.
  5. Click Enable "Pay What You Want" Pricing, and click to enable the Pay What You Want toggle.
  6. Type a Minimum price for your product.
  7. (Optional) Click Add fixed price tiers‍ to provide one or more price suggestions.
  8. Click Save.

You can create a separate category for all products with variable prices to make navigation in your store easier and these products more visible. You can also display products with the enabled Pay What You Want option as Related Products in your catalog and in the cart.

Note

Once the Pay What You Want pricing is enabled for a product, you won't be able to set wholesale prices for it, show discounts off your prices, and use all price modifiers assigned to product options or variations.

Disable Pay What You Want Pricing

To disable variable prices:

  1. In the side panel of the editor, click eCommerce, and then click Manage Store.
  2. Click Catalog, and then click Products.
  3. Click Edit Product on an existing product in the list.
  4. In the Pricing section, click to disable the Pay What You Want toggle.
  5. (Optional) Set a new price for your product.
  6. Click Save.
Note

Once you disable the Pay What You Want pricing for a product, you will be able to set wholesale prices for it, show discounts off your prices, and use all price modifiers assigned to product options or variations.

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