Native Store can send shopping and checkout events to Google Analytics and Meta Pixel, so you can see how shoppers move through your store and measure the results of your ads. Once a tool is added to your site, the store sends its events automatically, with no setup in the store itself.
If you do not already have a Google Analytics account, create an account for Google Analytics 4.
To send store events to Google Analytics:
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Add your Google Analytics ID to your site. For steps, see Google Tools.
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In your Google Analytics account, enable ecommerce tracking.
The store sends these events to Google Analytics:
|
Event |
Description |
|---|---|
|
view_item |
A shopper views a product page. |
|
add_to_cart |
A shopper adds a product to their cart. |
|
remove_from_cart |
A shopper removes a product from their cart. |
|
view_cart |
A shopper views their cart. |
|
add_shipping_info |
A shopper submits their shipping information in checkout. |
|
add_payment_info |
A shopper submits their payment information in checkout. |
|
purchase |
A shopper completes an order. |
To send store events to Meta Pixel, add your Meta Pixel code to your site. For steps, see Facebook Tracking Pixels.
The store sends these events to Meta Pixel:
|
Event |
Description |
|---|---|
|
AddToCart |
A shopper adds a product to their cart. |
|
InitiateCheckout |
A shopper starts checkout. |
|
AddPaymentInfo |
A shopper reaches the payment information step in checkout. |
|
Purchase |
A shopper completes an order. Includes the order value and currency. |