In addition to setting sale prices for individual products, you can apply versatile discounts for one or multiple products and categories at once. You can apply discounts either in percentage or in absolute values. What is more, it’s possible to schedule when to run a sale. Prices automatically adjust when the sale begins and revert to their original values afterward. For instance, you can offer a 25% discount on your new collection during Black Friday.
When you put items on sale, the lower price overrides the default one, and products get the "ON SALE" label. Each discount you create is accessible on the Marketing > Promotions page so you can reuse each discount by simply turning it on and off.
Before you create a discount, you may want to read the rules that are applied to promo campaigns to better understand how sales prices work in your online store:
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Discounts for products related to several categories. One product can be related to several categories. Say, you have a product that is related to category A and B. If at least one category is on sale, the discount will apply to the product.
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Several discounts applied to one product. It’s possible to create several discounts for one product. However, they do not sum up, and only the biggest discount will be applied.
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Different discount types. In case you’ve created a discount on cart total, it will be combined with the products and categories discounts. For example, if you have a 5% discount that is applied on shirts only, and a 10% discount on all orders over $200, then if a customer adds shirts and other items totaling $200, they will receive both discounts.
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Pay What You Want pricing and discounts. In your store, you can offer customers to pay their own price. For those types of products discounts will not apply to, even if you put the entire category on sale where these products are included.
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Taxes and discounts. You can apply discounts to all products, no matter if their price includes taxes or not. In a tax-included store, the discount applies to the total price (price + tax). In a tax-excluded store, the discount applies to the price first, and then tax is calculated based on the discounted price.
Promo campaigns are versatile to set up. For example, you can create a 50% discount for a whole category while offering some products within that category for a higher discount.
When offering a different sale price for a product within a discounted category, ensure the individual product's discount is higher than the discount applied to the entire category. Otherwise, the sale price of the item will not be altered.
Each new discount you create appears on the Promotions page in your store admin where you can view its status, edit, enable or disable it.
To set up sale prices:
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In the side panel, click Sell Online, then click Manage Store.
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Click Marketing, then click Promotions.
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Click Create Promotion.
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Choose to apply a discount to products or a category.
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Click Next Step.
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In the Discount value field, specify whether you want to change the price in percentage or in the absolute value. Enter the value.
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In the search field, type the name or SKU of a product or category you want to put on sale. Click Select.
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(Optional) To change the title for the discount, click Change near the current title and enter your custom name.
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Click Next Step.
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(Optional) To create a schedule for sale, click Limit by active date and specify the date and time to start the sale. Click Set end date and time to specify when prices should revert back to regular. Discount prices will be active during the specified time period.
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(Optional) To limit the discount to a specific customer group, click Limit by customer groups and specify the group.
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Click Create and launch to enable sale right away. Click Create without launch to create a discount without enabling.
Launched discounts are applied to your products or categories immediately. Discounts created without launch can be enabled later manually from the Promotions page.
All promotions you create are stored on the Marketing > Promotions page. You can edit the discount so that each promo or sale fits your current business needs. For instance, you can change the start and end date for the Black Friday discount, considering its annual variation.
To edit promotion discounts in your store:
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In the side panel, click Sell Online, then click Manage Store.
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Click Marketing, then click Promotions.
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Find the promotion you want to edit and click on it. To speed up search, use filters. You can change the sale price appearance: specify wording, where the price is displayed, and if savings are shown in a percentage or an absolute value.
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Make changes to the discount settings.
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Click Save.
On the Promotions page, you can turn on and off each discount you created. This is helpful when you are running sales throughout the year since you don’t have to set up unconditional discounts from scratch. You can edit the discount before turning it on.
To run a sale at a certain time in future, you can schedule the sale period so that discounts are automatically applied at a certain day and time.
To enable or disable discounts in your store:
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In the side panel, click Sell Online, then click Manage Store.
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Click Marketing, then click Promotions.
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Locate the promotion. Use filters to quickly find a discount or several discounts.
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To disable or enable discount, click Actions and select Disable promotions or Enable promotion.
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(To change discounts in bulk) Select discounts you want to disable, click Mass Update, and choose to disable or enable selected.
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Click Save.