Setting up tracking code allows for in-depth insight and analysis of visitor activity. There are many different analytics providers and tracking solutions on the web. This article helps explain how to add some of the more commonly used tracking solutions to your responsive site, specifically Google Tag Manager, Google Analytics, Google Ad Words tracking, and Facebook tracking pixels. This is a very advanced setup, so you may want to seek help from developers to implement the code for you.
For all of the following guides, you will need to already have the code snippets from these various services. These guides explain how to implement the code, but do not explain the purpose, best practices, or usability of the code. It is recommended that you familiarize yourself with these services before implementing them by reviewing the extensive online discussions about these tracking solutions, which you can find on their websites or through web searches.
See the following for information specific tracking solutions:
- Google Tag Manager Tracking
- Google AdWords Tracking
- Google Analytics Tracking
- Facebook Tracking Pixels