activación de Google Analytics en tu tienda nativa te proporciona estadísticas detalladas sobre los eventos de la tienda mientras el cliente compra y durante el proceso de pago. Para aprovechar Google Analytics en tu tienda, primero tienes que habilitar Google Analytics en el editor del sitio y, a continuación, habilitar el seguimiento del comercio electrónico en tu cuenta de Google Analytics.
[en] If you do not already have a Google Analytics account, create an account for Google Analytics 4.
[en] To send store events to Google Analytics:
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[en] Add your Google Analytics ID to your site. For steps, see Google Tools.
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[en] In your Google Analytics account, enable ecommerce tracking.
[en] The store sends these events to Google Analytics:
|
Evento |
Descripción |
|---|---|
|
[en] view_item |
[en] A shopper views a product page. |
|
[en] add_to_cart |
[en] A shopper adds a product to their cart. |
|
[en] remove_from_cart |
[en] A shopper removes a product from their cart. |
|
[en] view_cart |
[en] A shopper views their cart. |
|
[en] add_shipping_info |
[en] A shopper submits their shipping information in checkout. |
|
[en] add_payment_info |
[en] A shopper submits their payment information in checkout. |
|
[en] purchase |
[en] A shopper completes an order. |
[en] To send store events to Meta Pixel, add your Meta Pixel code to your site. For steps, see Facebook Tracking Pixels.
[en] The store sends these events to Meta Pixel:
|
[en] Event |
[en] Description |
|---|---|
|
[en] AddToCart |
[en] A shopper adds a product to their cart. |
|
[en] InitiateCheckout |
[en] A shopper starts checkout. |
|
[en] AddPaymentInfo |
[en] A shopper reaches the payment information step in checkout. |
|
[en] Purchase |
[en] A shopper completes an order. Includes the order value and currency. |