L'activation de Google Analytics pour votre boutique native vous fournit des statistiques détaillées sur les événements de la boutique pendant que le client fait ses achats et pendant le processus de paiement. Pour tirer parti de Google Analytics pour votre boutique, vous devez d'abord activer Google Analytics dans l'éditeur du site, puis activer le suivi du commerce électronique dans votre compte Google Analytics.
[en] If you do not already have a Google Analytics account, create an account for Google Analytics 4.
[en] To send store events to Google Analytics:
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[en] Add your Google Analytics ID to your site. For steps, see Google Tools.
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[en] In your Google Analytics account, enable ecommerce tracking.
[en] The store sends these events to Google Analytics:
|
Événement |
Descriptif |
|---|---|
|
[en] view_item |
[en] A shopper views a product page. |
|
[en] add_to_cart |
[en] A shopper adds a product to their cart. |
|
[en] remove_from_cart |
[en] A shopper removes a product from their cart. |
|
[en] view_cart |
[en] A shopper views their cart. |
|
[en] add_shipping_info |
[en] A shopper submits their shipping information in checkout. |
|
[en] add_payment_info |
[en] A shopper submits their payment information in checkout. |
|
[en] purchase |
[en] A shopper completes an order. |
[en] To send store events to Meta Pixel, add your Meta Pixel code to your site. For steps, see Facebook Tracking Pixels.
[en] The store sends these events to Meta Pixel:
|
[en] Event |
[en] Description |
|---|---|
|
[en] AddToCart |
[en] A shopper adds a product to their cart. |
|
[en] InitiateCheckout |
[en] A shopper starts checkout. |
|
[en] AddPaymentInfo |
[en] A shopper reaches the payment information step in checkout. |
|
[en] Purchase |
[en] A shopper completes an order. Includes the order value and currency. |