Native Store offers both automatic discounts and coupons to encourage shoppers to spend more money at your store. Automatic discounts are applied automatically to the cart without any action from the shopper, while coupons have a unique code that is manually added by the shopper during checkout.
Available discount type:
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Amount off. Offer a discount on specific products, categories, or the entire order.
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Buy X get Y. Buy a certain item and get another item for free or a discount. For example, buy one then get 20% off the second.
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Product bundles. Multiple products are be purchased together to receive a discount.
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Bulk Discount. Discount is applied when the shopper purchases a certain quantity of a product.
“Amount off” discounts allow you to create a discount for a set amount off an order’s subtotal or specific products and categories. If desired, you can require a minimum purchase amount before the discount is applied.
Examples of amount off discount scenarios:
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Entire order discount. Offer shoppers an order discount of 10% off orders over $100. The 10% discount can only be applied when the shopper’s entire cart has a subtotal* of $100.
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Category-specific discount. Offer shoppers a category-specific discount for 20% off all products in the “shoe” category when purchasing a minimum of $50 on products within category. The 20% discount can only be applied when the subtotal* of products from the shoe category in the shopper’s cart reaches $50.
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Product-specific discount. Offer shoppers a 20% discount on select shoes in your store.
*It is important to note that if taxes are configured to be included in the product price, the taxes are included in the cart’s subtotal.
To create an amount off discount:
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Select Discounts.
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Click + New Discount, then select Amount off.
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In the Details section, choose Coupon or Automatic, then enter a discount name. For a coupon, also enter a code.
For coupons, the discount amount is calculated at checkout after the shopper enters the code.
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Complete the fields in the Offer section:
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Discount value. How the discount is calculated, whether it is a set amount or percentage off the purchase price. Click either Percentage off or Amount off and enter an amount.
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Applies to. What the automatic discount or coupon can be applied to. Use the dropdown menu to select one of the following: Order’s total amount, Specific products, or Specific categories. If you selected Specific products or categories, use the dropdown menu to select the desired products or categories.
Note that when selecting a product or category, all product variants are included.
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Complete the file in the Eligibility section:
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All customers. The discount or coupon is available to every shopper who meets the other criteria you've set. This is the default option and requires no further configuration.
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Specific Contacts. Limit the discount or coupon to select customers only. Use the dropdown menu to choose from your existing contacts who have placed an order, or click + Add customer to add a new customer by email.
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Complete the fields in the Limitations section:
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Purchase requirements. Select either No requirements or Minimum purchase amount. Note that the minimum purchase amount used to validate a discount depends on the discount target (entire order or select products) and the store’s tax configuration. See details below:
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Discount target. For order discounts, the minimum purchase amount is based on the entire cart subtotal. For product or category discounts, the minimum purchase amount is based only on eligible discounted products.
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Tax configuration. If taxes are included in product prices, they are included in the cart’s subtotal and count towards the minimum purchase amount. If taxes are excluded from product price, they do not count towards the minimum purchase amount because they are calculated later and not included in the cart’s subtotal.
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Maximum discount uses. Optionally, enable Limit the total number of times this discount can be used to limit how many times the discount can be used in total by all customers.
Enable Limit the number of uses per customer to limit how many times the discount can be used by an individual shopper.
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Combinations. Optionally, enable Can be combined with other coupons to allow shoppers to use multiple coupons at once when checking out. For details on how coupons are combined, see How are discounts calculated when combining coupons?
Note that combinations are currently only supported for coupon codes and not automatic discounts.
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Effective dates. Date and time range that the coupon is valid for. Note that setting an end date is optional.
The start and end times are set to the same timezone as entered in your Store’s business information.
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Click Save.
Buy X Get Y discounts let you offer a free or discounted product (Y) when a customer buys one or more required products (X).
Note
Buy X Get Y discounts can't be combined with other discount types.
Examples of buy X get Y discount scenarios:
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Percentage discount. Shopper buys three bags of coffee and gets one for 50% off.
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Amount off discount. Shopper buys any laptop and gets a mouse for $10 off.
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Free gift. Shopper buys two shirts and gets one for free.
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Multiple requirements. Shopper buys a camera and a lens and gets a camera bag for free.
To create a buy X get Y discount:
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Select Discounts.
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Click + New Discount, then select Buy X get Y.
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In the Details section, choose Coupon or Automatic, then enter a discount name. For a coupon, also enter a code.
For coupons, the discount amount is calculated at checkout after the shopper enters the code.
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In the Offer section, under What the customer buys, set the minimum number of items and the products or categories they come from. To choose specific variants, click the chevron icon next to a product.
To require purchases from more than one group, click + Add requirement. You can add up to 10 requirements.
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The customer must meet every requirement before the discount applies.
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Within one requirement, any of the selected products or categories count. To accept either of two categories, select both in one requirement. To require both, add them as separate requirements.
Use multiple requirements to reward customers for buying from several groups, like a camera and a lens. To discount the set itself instead, use a Product Bundle discount.
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Under What the customer gets, set how many items the customer gets, which products or categories are eligible, and the discount value: free, a percentage off, or an amount off.
To limit how many times the discount can apply in one order, select Set a maximum number of uses per order.
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Complete the field in the Eligibility section:
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All customers. The discount or coupon is available to every shopper who meets the other criteria you've set. This is the default option and requires no further configuration.
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Specific Contacts. Limit the discount or coupon to select customers only. Use the dropdown menu to choose from your existing contacts who have placed an order, or click + Add customer to add a new customer by email.
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Complete the fields in the Limitations section:
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Maximum discount uses. Optionally, enable Limit the total number of times this discount can be used to limit how many times the discount can be used in total by all shoppers.
Enable Limit the number of uses per customer to limit how many times the discount can be used by an individual shopper.
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In the Effective Dates section, enter a date and time range that the discount is valid for. Note that setting an end date is optional.
The start and end times are set to the same timezone as entered in your Store’s business information.
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Click Save.
How Buy X Get Y discounts apply in the cart:
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The discount applies once the cart meets every requirement. For a coupon, the customer also needs to enter the code at checkout.
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Each item counts once. It either counts toward a requirement or gets the discount, never both. So the cart needs enough items for every requirement plus the items the customer gets.
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If an item fits more than one requirement, like a product in two selected categories, it's counted wherever it helps the customer qualify. The order the items were added in doesn't matter.
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The discount goes to the cheapest eligible items, not counting items needed to meet a requirement.
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Without a maximum number of uses per order, the discount applies once for each full set of qualifying items in the cart.
Bundle discounts allow you to offer shoppers a discount when they purchase a predefined group of products together. This is a great way to increase average order value, promote complementary products, and encourage customers to purchase complete sets.
Examples of product bundle discount scenarios:
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Amount off. Buy a Laptop, mouse, and keyboard and get $50 off.
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Percentage discount. Buy shampoo and conditioner and get 20% off.
To create a product bundle discount:
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Select Discounts.
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Click + New Discount, then select Product Bundles.
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In the Details section, choose Coupon or Automatic, then enter a discount name. For a coupon, also enter a code.
For coupons, the discount amount is calculated at checkout after the shopper enters the code.
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In the Offer section, complete the following:
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Discount value. Select either Percentage off or Amount off. Enter a number to define the amount or percentage off.
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Quantity. Define the number of times the specific product needs to be purchased before bundled pricing is applied.
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Product. Use the Product dropdown menu to select the desired product and optionally, specific variants. Note that only one product can be selected.
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Add product. Click + Add product to add more products to the product bundle.
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Set a maximum number of uses per order. How many times the bundle discount can be used in a single order.
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In the Eligibility section:
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All customers. The discount or coupon is available to every shopper who meets the other criteria you've set. This is the default option and requires no further configuration.
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Specific Contacts. Limit the discount or coupon to select customers only. Use the dropdown menu to choose from your existing contacts who have placed an order, or click + Add customer to add a new customer by email.
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In the Limitations section, complete the following:
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Maximum discount uses. Optionally, enable Limit the total number of times this discount can be used to limit how many times the discount can be used in total by all shoppers.
Enable Limit the number of uses per customer to limit how many times the discount can be used by an individual shopper.
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In the Effective Dates section, enter a date and time range that the discount is valid for. Note that setting an end date is optional.
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The start and end times are set to the same timezone as entered in your Store’s business information.
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Click Save.
Quantity (bulk) discounts allow you to reward customers with a discount when they purchase a specified quantity of eligible products. You can create simple discounts or tiered discounts that offer greater savings as shoppers buy more.
Examples of quantity discount scenarios:
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Buy 5 coffee bags and get 10% off.
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Buy 10 or more t-shirts and get 20% off.
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Buy 1 - 4 items and get 10% off. Or, buy 5 - 9 items and get 20% off.
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It is important to note that when a shopper purchases enough to qualify for a higher tier, all eligible items will be discounted at the rate for the higher tier. For example, if the shopper purchased 6 items, all would receive a 20% discount.
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Note
Bulk discounts can't be combined with other discount types.
To create a bulk discount:
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Select Discounts.
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Click + New Discount, then select Bulk Discount.
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In the Details section, choose Coupon or Automatic, then enter a discount name. For a coupon, also enter a code.
For coupons, the discount amount is calculated at checkout after the shopper enters the code.
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In the Offer section, complete the following:
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Applies to. Use the dropdown menu to select which products or categories are included in the discount. Take note of the following:
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If you select specific products, note that each product counts separately when calculating the amount needed to get the discount. However, variants of the parent product are counted together.
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If you select a category, all products in that category count towards the discount, even if they are different types of products.
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If you select all products, all products in your store count towards the discount.
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Buy. Enter the minimum number of products the shopper needs to receive the discount. Adding a maximum amount is optional unless you are creating tiers.
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Get. Enter the percent off that will be applied to the selected products.
Optionally, click + Add tier to add more offers.
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In the Eligibility section:
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All customers. The discount or coupon is available to every shopper who meets the other criteria you've set. This is the default option and requires no further configuration.
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Specific Contacts. Limit the discount or coupon to select customers only. Use the dropdown menu to choose from your existing contacts who have placed an order, or click + Add customer to add a new customer by email.
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In the Limitations section, complete the following:
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Maximum discount uses. Optionally, enable Limit the total number of times this discount can be used to limit how many times the discount can be used in total by all shoppers.
Enable Limit the number of uses per customer to limit how many times the discount can be used by an individual shopper.
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In the Effective Dates section, enter a date and time range that the discount is valid for. Note that setting an end date is optional.
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The start and end times are set to the same timezone as entered in your Store’s business information.
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Click Save.
Currently, shoppers can only combine coupon codes and not automatic discounts.
Following is how discounts are calculated when "Amount off" coupons are combined:
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Combine multiple coupons for the same product. When applying multiple coupons for the same product, amount based discounts are applied first and then percentage based discounts are applied to the reduced price.
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Combine multiple coupons for the order total. When applying multiple coupons for the order total, amount based discounts are applied first and then percentage based discounts are applied.
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Combine coupons for specific products and the order total. Product coupons are applied to eligible products first and then order total discounts are applied to the reduced order total.