The Audience Trends page shows how your contact audience grows, how contacts engage with your marketing emails, and where your contacts come from. To open it, go to Marketing Automation > Analytics > Audience.
Use the date range at the top of the page to view data for the last 7 days, 14 days, or 30 days, or select a custom date range.
The top of the Audience Trends page provides an overview of your contacts.
Available metrics include:
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Total contacts: Total number of contacts.
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New: Number of new contacts added during the selected date range.
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Engaged: Contacts who opened or clicked a marketing email during the selected date range.
Use Audience Trends to understand how your audience is growing and where contacts are coming from.
For example, Contact Trends Over Time can help you identify periods when your audience grew, while Source of Contacts can help you understand which sources contribute the most contacts.