[en] Manage Marketing Communications Consent and Subscriptions

[en] This feature is in beta and is being gradually rolled out to accounts.

[en] Marketing consent records whether a contact agreed to receive marketing emails. Subscription status determines whether the contact can currently receive marketing emails.

[en] Consent records include information such as when and how consent was collected. This information helps you understand a contact's consent and subscription history.

[en] Understand Consent and Subscription Status

[en] Consent and subscription status are related but serve different purposes:

[en] Consent: Records whether a contact agreed to receive marketing emails, including the source, date, and consent language.
[en] Subscription status: Determines whether the contact currently receives marketing emails.

[en] When a contact gives consent, they can become subscribed to marketing emails. If they withdraw consent or unsubscribe, their subscription status changes and they no longer receive marketing emails.

[en] You can view a contact's consent information from their Contact Profile.

[en] Collect Email Consent

[en] How consent is collected depends on how the contact is added.

[en] For example:

[en] Forms: You can add a consent checkbox to a contact form. If the contact selects the checkbox, their consent is recorded when they submit the form.
[en] Contact uploads: When importing contacts, you must confirm that the contacts have given consent to receive marketing communications.
[en] Manual contacts: When manually creating a contact, you can specify their consent status.
[en] Orders and bookings: An order or booking does not automatically provide marketing consent. The contact must separately opt in to receive marketing communications.

[en] Unsubscribe From Marketing Emails

[en] Every marketing email includes an unsubscribe link in the footer. When a contact clicks the link, they are taken to a hosted page confirming that they have been unsubscribed.

[en] Marketing emails also support the native unsubscribe option available in supported email clients, such as Gmail and Apple Mail.

[en] Once unsubscribed, the contact is excluded from marketing email sends.

[en] Automatic Suppression

[en] Contacts can also be automatically unsubscribed when:

[en] An email results in a hard bounce.
[en] A contact reports an email as spam.

[en] Unsubscribed contacts are excluded when marketing emails are sent, regardless of how the campaign or automation audience was configured.

[en] Resubscribe a Contact

[en] The hosted unsubscribe page provides an option for contacts who unsubscribed accidentally to resubscribe to marketing emails.

[en] When a contact resubscribes, their consent and subscription information is updated.

[en] View a Contact's Consent and Subscription Status

[en] A contact's consent history records information such as:

[en] Status: Whether the contact consented, did not consent, or withdrew consent.
[en] Source: Where consent was collected, such as a form, import, manual entry, or API.
[en] Timestamp: When consent was given or withdrawn.
[en] Consent text: The consent language presented to the contact.
[en] Proof: Supporting information about how consent was collected, when available.

[en] Open the contact's Contact Profile to view their consent and subscription information.