[en] The Audience Trends page shows how your contact audience grows, how contacts engage with your marketing emails, and where your contacts come from. To open it, go to Marketing Automation > Analytics > Audience.
[en] Use the date range at the top of the page to view data for the last 7 days, 14 days, or 30 days, or select a custom date range.
[en] The top of the Audience Trends page provides an overview of your contacts.
[en] Available metrics include:
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[en] Total contacts: Total number of contacts.
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[en] New: Number of new contacts added during the selected date range.
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[en] Engaged: Contacts who opened or clicked a marketing email during the selected date range.
[en] Use Audience Trends to understand how your audience is growing and where contacts are coming from.
[en] For example, Contact Trends Over Time can help you identify periods when your audience grew, while Source of Contacts can help you understand which sources contribute the most contacts.