The Site Audit page within the Project Dashboard's optimization center displays a summary of your site's SEO and AEO settings (Note that "Site Audit" was previously named "SEO Overview"). From the Site Audit page, you can fix issues to improve your site's ranking in traditional and AI search results.
If you are in the editor, click SEO/AEO in the side panel. This takes you to the Site Audit page.
Or, from the project dashboard, click the Project Dashboard icon next to the desired site in the Project Click Performance, then expand the Optimization Center section and select Site Audit.
Currently, there are four different status types in the Site Audit:
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High Priority. Indicates an issue of utmost importance that demands immediate attention. (Displayed in red)
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Medium Priority. Suggests issues of moderate importance that should be addressed when time permits. (Displayed in orange or yellow)
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Optimized. Confirms that everything is set up correctly with no issues to fix. (Displayed in green)
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Notice. Offers recommendations to enhance the site's SEO, though not mandatory. For example, if you do not have local business schema or a blog, they are assigned a 'Notice' status. (Displayed in grey)
To take action on an issue, click on View Details or Fix it. These actions direct you to the relevant screen, such as the alt text management table. The action copy dynamically changes based on the issue's specific status type.
Note
To fix site audit issues, team members need the site SEO permission and clients need the SEO/AEO settings permission. If the user does not have the correct permission, the Fix it button is not visible.
The Blog Content Freshness category helps keep your blog up-to-date by identifying outdated posts and recommending the next best action to improve SEO and AEO.
You will be prompted to take action in the following scenarios:
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No blog installed
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No blog posts created
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Blog posts over 3 months old
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No recent publishing activity
Depending on the issue, clicking Fix It will either prompt you to install a blog, generate a blog post using AI, or display a filtered list of blog posts that need to be updated.
In the SEO/AEO section, you can manage the external and internal links on your site. The Internal Links section shows all the links of internal pages on your site. The External Links section shows all the external links on your site.
Note
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This is available to staff members with the Site-level SEO & Personalization permission and clients with the Full site SEO permission.
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The link checker is not available for sites with over 200 pages, third-party stores, and external collections.
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The link checker does not check links in Notifications, OpenTable, or the Coupon widget.
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The link checker scans the first 50 dynamic page items (collection rows) for each dynamic page on the site.
To access internal or external links:
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On your dashboard, click the Project Dashboard icon (
) for the site you want to view internal and external links for.
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Click Performance, then expand Optimization Center and select either Internal Links or External Links.
On the Internal links page, there is a table that displays all the links of internal pages on your site. Use the language selector dropdown to view links for each language enabled on your site.
All page types are scanned, this includes: regular pages, popups, privacy page, the first 50 collection rows for each dynamic page, native store, membership pages, Header, and Footer.
The following filters are available for the table:
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Broken. Displays only broken links.
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Missing Link Text. Displays only links with missing link text.
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All. Displays all links.
The table includes the following information about the link:
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Destination URL. Where the URL takes the user. Click the URL to open it in a new tab.
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Page. Page the link is located on. Click the page name to open the page in the editor.
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Link To. What the link is linked to. For example, an icon.
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Link Text. The text the link is applied to.
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Status. The option to Fix In Editor is available for errors.
On the External Links page, there is a table that displays all the external links on your site. Use the language selector dropdown to view links for each language enabled on your site.
The following filters are available:
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Broken. Displays only broken links.
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Missing Link Text. Displays only links with missing link text.
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Nofollow. Displays only links set to “No Follow”.
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Social Links. Displays only social links.
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All. Displays all links.
The table includes the following information about the link:
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Destination URL. Where the URL takes the user. Click the URL to open it in a new tab.
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Page. Page the link is located on. Click the page name to open the page in the editor.
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Link To. What the link is linked to. For example, an icon.
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Link Text. The text the link is applied to.
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No Follow. If selected, it means the link is set to “No Follow”.
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Status. The option to Fix In Editor is available for errors.