Site Traffic Analytics

The Traffic page within the Performance area of the project dashboard provides an overview of site visits over time and compares real visitors with LLMs bot activity.

To access the Traffic page, open the project dashboard, click Performance, then select Traffic.

The following analytics can be filtered by 7, 14, 30, or a custom number of days:

User Visits Chart

The User visits chart displays the number of human visitors over a period of time and the source they accessed your site from.

Following are the traffic sources:

• Direct. Visitor used a URL to directly navigate to your site.

• Search. Visitor clicked a link in search results that directed them to your site.

• AI Assistant. An AI Assistant provided a link that directed the visitor to your site.

• Unknown. The traffic source cannot be identified.

You can use the dropdown menu to select a specific source or click the chart icons to switch between a line and bar chart.

LLMs Visits Chart

The LLMs visits charts display LLM visits over a period of time and whether the source of the visit was a search crawler or AI bot.

Click the chart icons in the upper right corner to switch between line and bar charts.