The Highlights page within the Performance area of the Project Dashboard provides insights into your published site’s SEO and AEO performance.
To access the Highlights page, open the project dashboard, click Performance, then select Highlights.
From the Highlights page, you can view:
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Site traffic analytics that includes the number of site visitors, total leads, and conversion rate.
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Total number of LLMs visits and a breakdown of which LLMs the visits are from.
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List of issues on your site that need to be fixed to improve SEO and AEO performance.
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Insights into how your competitors are being mentioned by AI and in what tone.
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Where and how your brand is mentioned in AI responses.
Note
Note that a site must be published to view AEO analytics and insights.
The AI visibility score, Competitor AI Insights, and AI answers about your brand are part of AI Visibility, a paid add-on with a free trial. To start the trial or manage your subscription, see Start, Upgrade, or Cancel AI Visibility below.
The following site traffic analytics can be filtered by time range (7, 14, or 30 days) and viewed on the Highlights page:
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AI visibility score. The percentage of AI responses that mention your brand when answering questions relevant to your brand/industry. It is calculated by dividing the number of AI answers that mention your brand by the total number of AI answers. This metric is part of the AI Visibility add-on.
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Total user visits. How many unique visits your site received in the selected time range.
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Total leads. Number of lead engagements from forms, calls, emails, map clicks, bookings, and orders.
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Conversion rate. The percentage of site visitors who completed a desired action out of the total number of site visitors. Actions include click to call, click to email, click to map, Bookings and Store orders.
The Visits chart displays daily traffic from human users, while the Bot Visits chart displays a breakdown of traffic from various LLMs.
The Competitor AI Insights section on the Highlights page provides an overview of how often AI generated answers mention your competitors and in what tone. This section is part of the AI Visibility add-on.
The following data is displayed per competitor:
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AI visibility score. The percentage of AI responses that mention the competitor when answering relevant questions. This metric can help you understand your brand’s market position against competitors and identify areas or topics where you can improve your brand presence.
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Total mentions. Total number of times the competitor was mentioned in an AI answer.
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Sentiment. On a scale from 0 - 100, sentiment captures the tone used in AI answers when mentioning or describing the competitor. Most sentiment scores fall between 65 - 85, with higher scores indicating more positive language used by AI to describe the competitor’s brand.
The Recent responses section provides a glance into where and how your brand is mentioned in AI responses. For each response, you can view the LLM, the prompt, and the response. This area also displays prompts and responses where your brand was not mentioned, but ideally should have been. This can help you identify areas where you need to improve your AEO. This section is part of the AI Visibility add-on.
Click Show more on a response card to view more details about the response, including reliability indicators and why the answer ranked the way it did.
AI Visibility is a paid add-on with a free trial. When the trial ends, it becomes a paid subscription unless you cancel it. For packages and pricing, see Duda Pricing.
Note
If your account is on a custom plan, contact your account manager about AI Visibility.
To start the free trial:
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On the Highlights page, click Get Started, or click Try for Free at the bottom of the Performance menu.
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Click Start Free Trial.
To upgrade your package or cancel the trial:
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On the dashboard, click your initials and select Billing.
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Click Plans & Subscriptions.
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On the AEO row, click the three dots and select Upgrade Package or Cancel Free Trial.